Issue 2, 2014

Looking Under the Hood of the Internet

Gregory Pankert, Andrea Faggiano, Karim Taga

Over the last decade, the nature of the traffic for which the Internet and its ecosystem was initially developed has fundamentally changed. Next-generation content and applications are being designed all the time, but there are some hidden bottlenecks preventing these from achieving their full value creation potential. The Internet has effectively become a new media platform as its usage has shifted to richer types of content, particularly streaming video. As a media platform, the quality of delivery has become an important business issue that needs to be solved so that it can deliver its potential added value – for end users as well as for businesses. In this article the authors lay out different ways how this issue might be tackled.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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