Issue 2, 2014

The Trends in Megatrends

Rick Eagar, Charles Boulton, Camille Demyttenaere

The forecasting of megatrends has significantly grown in recent years. Business, societies, governments and industries are increasingly demanding insights into future developments. At the same time, intelligence providers have come up with ever more sophisticated forecasting methods. In this article the authors shed light on the most important megatrends in the areas of technology, energy & the environment, economics & politics as well as social & health and examine how companies can best go about monitoring them.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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