Issue 1, 2015

Capturing sustainable value from technology: a case for strategic licensing

Michaël Kolk, Phil Webster, Koji Uchida, Just Jansz

Businesses can no longer afford to simply protect their intellectual property (IP) and use it defensively to prevent competitors encroaching on their territory. Moving to actively licensing IP is increasingly critical for open innovation, provides a powerful mechanism for revenue generation, and is a means of creating breakthroughs in innovation. In this article, the authors describe a multi-faceted approach to licensing, and set out some practical steps which describe how to use licensing to capture greater value from technology portfolios.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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