Issue 2, 2015

The Change Side of Transformation - A Wolf in Sheep’s Clothing?

Ralf Baron, Michael Zintel, Marlene Schlagbauer, Ulrica Sehlstedt, Nils Bohlin

In the new era of "Hypercompetition", companies increasingly need to be agile enough to reinvent and transform themselves. In this article the authors take a closer look at transformation, focusing on the human or change management aspects which are widely recognized as the key obstacles to success. Whilst there are some well-established approaches for managing these aspects, the success rate is still low. In the article the authors explore ways to improve the success rate through tailoring of the approach to suit the type of organization and its prevailing culture.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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