Issue 1, 2016

IP management 4.0

Johanna Juhl, Oscar Petersson, Fredrik Jern, Michaël Kolk

As the digitalization of society proceeds at a seemingly unstoppable pace, it brings together industry sectors that used to be breeds apart. Well-known examples of this socalled "industry convergence" can be found within manufacturing. SKF is internet enabling its ball-bearings in order to allow preventive maintenance, while Tesla has connect edits Model S to allow over-the-air software updates. At the same time ICT companies such as Google are building prototypes of self-driving cars and thereby entering a new market space. Additionally, the development of the Internet of Things (IoT) promises to revolutionize the world by connecting everyone to everything all of the time with the help of ICT. The market for connected products is large and growing. For example, in the Nordic region alone, the IoT market was estimated to generate €5.3bn in revenue in 2015 and to grow with a CAGR of 17 percent between 2015 and 2020.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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