Issue 2, 2017

The “human-to-technology” language challenge

Greg Smith, Mandeep Dhillon, Laurie Guillodo, Xabier Ormaechea, Carl Bate

It is often said that within every business is a technology business, with software central to enterprise success. However, translating ideas into working software is not easy. Looking at typical businessto-technology language problems, this article shows how to overcome them through new ideas and techniques used by digital leaders.

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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