Issue 2, 2013

The Creativity Era – a new paradigm for business

Eric Kirstetter, Rick Eagar, Michaël Kolk, Daniel Roos

The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins. In this article the authors explore the success factors needed to thrive in the new Creativity Era. [...]

Issue 2, 2013

Capability Roadmapping – developing the means to an end

Rick Eagar, Daniel Roos, Michaël Kolk

Technology roadmaps can be a powerful tool to align research and technology development activities with business aims. However, they are not so helpful when it comes to defining exactly how the company can get there. This article takes the concept of roadmapping one step further, looking at the concept of Capability Roadmapping, and how it helps define and develop the capabilities a company needs to achieve its goals. The authors explore the benefits, provide examples and show how to get the best out of Capability Roadmapping. [...]

Issue 2, 2013

Assessing innovation and R&D capabilities across multi-center organizations

Katia Valtorta, Ben Thuriaux-Alemán, Salman Ali

Over the last decades most global companies have evolved to organize their innovation efforts through an “open innovation” model with individual research centers. Globalization and mergers & acquisitions have changed these networks, making them more complex to manage successfully. A robust capability assessment is the starting point for capturing synergies, fostering cross-center collaboration and steering critical make-or-buy and resource allocation decisions in the right direction. This article shows how this can be done. [...]

Issue 2, 2013

Taming the wild data harvest

Hariprasad Pichai, Dr Sai Prakash Iyer, Thomas Kuruvilla

Each and every day vast amounts of data are being created and collected by companies around the globe. In many cases users are being asked to sign up for more invasive user agreements allowing companies to gather ever more private data – and they often don’t know how their data will be shared. In this article the authors take a closer look at the consequences this has for marketers, users and policy makers, and future directions for regulation. [...]

Issue 2, 2013

Opportunities and challenges for Global Deepwater Players

Rodolfo Guzman, Paola Carvajal, Ben Thuriaux-Alemán

The pace of deepwater drilling has increased by 40 % over the last three years. While technology is a key enabler for deepwater development, players still face many critical challenges and decisions which require close attention if projects are to be delivered successfully. In this article the authors take a closer look at the global rise in deepwater activities and discuss how to address the challenges this brings. [...]

Issue 2, 2013

The Future of Energy Utilities

Nick White, Kirsty Ingham, Dr Matthias von Bechtolsheim, Michael Haischer, Dr Robin Francis

European utilities face a myriad of challenges. Companies in the sector are at a crossroads – they need to reengineer business models that worked well for more than 50 years if they want both to survive and to retain their position in the market. In this article the authors discuss the key dimensions for defining the future strategic positioning of utilities, and discuss potential approaches and models. [...]

Issue 2, 2013

“Innovative people need room to breathe”

An interview with Dr Severin Schwan, CEO Roche

How Roche addresses innovation and new drug launches. [...]

Issue 1, 2013

Innovativeness requires a climate of trust

Tom Sommerlatte, Wilhelm Lerner

There is often a mismatch between the intellectually best solution that emerges through innovation and the implementation of that solution. This gap can be attributed largely to the human factor, and recent research has revealed a strong link between the climate of trust within a company and its innovation performance. In this article the authors discuss developments in creating a climate of trust that provides the best possible conditions for innovativeness. [...]

Issue 1, 2013

Quality Management reloaded

Tom Becker, Veit Bütterlin, Carsten Kahner

Consumers around the globe today demand the highest quality in all aspects of a product. It is no longer enough to focus on assuring that products and services meet their specified requirements. Quality Management must provide more value to the customer, and that means it needs to become an integral part of a company’s value chain. In this article the authors show how this new approach to Quality Management can work, turning it into a strategic asset with huge benefits for the company. [...]

Issue 1, 2013

Agile safety – how to transform safety assurance

James Catmur, Axel Kappeler, John Barker, Charles Boulton

Many companies are moving towards agile concepts as a way to improve efficiency, effectiveness and responsiveness to change. However, this can present difficulties in safety and risk-related areas. In this article the authors discuss developments in the way agile concepts are being used in challenging fields through the use of such techniques as safety envelopes, operational modeling and incremental/pilot implementation. [...]

Issue 1, 2013

Getting a better return on your innovation investment

Ben Thuriaux-Alemán, Anders Johansson, Rick Eagar

Most executives need no convincing that investing in innovation is a good thing, but there is little empirical evidence about what really works in terms of managing the process. Arthur D. Little’s 8th Global Innovation Survey provides some answers, with a thorough analysis of more than 70 different innovation management elements. Here the authors present some of the highlights, together with practical, real-world reflections from five senior executives from among the world’s leading companies. [...]

Issue 1, 2013

Why product lifecycle management should be on every executive’s agenda!

Anders Johansson, Sohrab Kazemahvazi, Björn Henriksson, Mikael Johnsson

Product lifecycle management (PLM) initiatives often miss their true potential and make projects unnecessarily costly. Not understanding how to optimize these investments can have long-term effects on both the top and bottom line, while companies that realize how to use PLM as a competitive weapon can capture significant market advantages. In this article we give you insights into how to take an approach that addresses the true potential of a PLM investment. [...]

Issue 1, 2013

U-channel retail – Transformation of the retail function toward a new model that is ubiquitous, universal and unique

François-Joseph Van Audenhove, Dirk Luyten, Rémi Sapin, Michael Opitz

The retail landscape has changed tremendously in recent years, but new business models are still emerging as new customer needs and technological solutions arise, transforming the landscape even further. Tomorrow’s retail function will evolve towards a U-channel model, one that is ubiquitous, universal and unique and that is assembled by the customer. This article provides insights into how companies can capitalize on this new form of retailing. [...]

Issue 1, 2013

"The risk of doing nothing is bigger than the risk of change"

Interview with Khaled Omar Alkaf, CEO of Mobily KSA

Mobily is experiencing tremendous growth in revenues and net profit year over year. Nevertheless the company heads for new strategic goals and new business areas. We spoke to the CEO about his plan. [...]

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About Prism

Twice a year, Arthur D. Little covers the latest cutting-edge thinking on strategy, technology and innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management.

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