Twice a year, Arthur D. Little covers the latest cutting edge thinking on Strategy, Technology and Innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management. [...]

The last few years have seen the full rise to dominance of the Silicon Valley digital giants, with Apple, Google, Microsoft and Amazon now occupying the top four places of the FT500, above the likes of ExxonMobil and J&J. Digitalization has pervaded almost every aspect of the business world, disrupting established business models and transforming the way companies operate. [...]

While companies have embraced the opportunities offered by the concept of open innovation over the past 20 years, the overriding need for agility and responsiveness means this is no longer adequate to meet future challenges. [...]

No one can be in any doubt that the role of the customer has changed significantly with the advent of digitalization. In the next few years something like 65% of the global population are expected to be connected to the internet through mobile. In this issue of Arthur D. Little Prism we focus especially on the role of the customer [...]

Arthur D. Little has been at the forefront of innovation since1886. We help companies continuously Anticipate, Innovate and Transform to achieve sustained business success in today’s disruptive business environment [...]

"How does one become a butterfly?" Pooh asked pensively. "You must want to fly so much that you are willing to give up being a caterpillar," Piglet replied. "You mean to die?" asked Pooh. "Yes and no," he answered. "What looks like you will die, but what's really you will live on." [...]

The business media are awash with exhortations to introduce new lean start-up approaches to breathe life into slumbering global corporations. Whilst there’s nothing wrong with the idea itself, finding a way to do it effectively is not easy. Finding the best ways to manage this key challenge – “Orchestrating Breakthrough” – is our theme for this issue of Prism. [...]

One of the keys to success today is the ability to anticipate the future and set the right course towards it – “navigating the future”. Today, companies need to do this better and faster than ever to survive and prosper in the long-term. Our Second Semester 2014 edition of Prism therefor focuses on aspects of the future across a range of industries with the emphasis on the near-term. [...]

Digitalization – the integration of digital technologies into everyday life – is one of the most significant trends of our time. Digital technologies have already transformed many aspects of life. However, we are still very much at the beginning in terms of seeing its full impact. In this issue of Prism we focus on these changes and the opportunities in terms of innovation that business can reap from them. [...]

The Creativity Era

Driven by a confluence of factors such as expanding global competition, new customer mindsets and technology megatrends, we see the emergence of a new era for business – the Creativity Era. Besides other fascinating topics, our new issue of Prism shows how in this Creativity Era companies need to make a step change in their ability to move rapidly into new business areas and in some cases reinvent themselves completely – or else risk destruction. [...]

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