Twice a year, Arthur D. Little covers the latest cutting edge thinking on Strategy, Technology and Innovation in its corporate magazine Prism. For over 20 years Prism has continually set the standards in innovative thinking and groundbreaking concepts in the world of business and management. [...]

Arthur D. Little has been at the forefront of innovation since1886. We help companies continuously Anticipate, Innovate and Transform to achieve sustained business success in today’s disruptive business environment [...]

"How does one become a butterfly?" Pooh asked pensively. "You must want to fly so much that you are willing to give up being a caterpillar," Piglet replied. "You mean to die?" asked Pooh. "Yes and no," he answered. "What looks like you will die, but what's really you will live on." [...]

The business media are awash with exhortations to introduce new lean start-up approaches to breathe life into slumbering global corporations. Whilst there’s nothing wrong with the idea itself, finding a way to do it effectively is not easy. Finding the best ways to manage this key challenge – “Orchestrating Breakthrough” – is our theme for this issue of Prism. [...]

One of the keys to success today is the ability to anticipate the future and set the right course towards it – “navigating the future”. Today, companies need to do this better and faster than ever to survive and prosper in the long-term. Our Second Semester 2014 edition of Prism therefor focuses on aspects of the future across a range of industries with the emphasis on the near-term. [...]

Digitalization – the integration of digital technologies into everyday life – is one of the most significant trends of our time. Digital technologies have already transformed many aspects of life. However, we are still very much at the beginning in terms of seeing its full impact. In this issue of Prism we focus on these changes and the opportunities in terms of innovation that business can reap from them. [...]

The Creativity Era

Driven by a confluence of factors such as expanding global competition, new customer mindsets and technology megatrends, we see the emergence of a new era for business – the Creativity Era. Besides other fascinating topics, our new issue of Prism shows how in this Creativity Era companies need to make a step change in their ability to move rapidly into new business areas and in some cases reinvent themselves completely – or else risk destruction. [...]

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