In the fifth century BC, Sun Tzu wrote: "In peace prepare for war, in war prepare for peace. The art of war is of vital importance to the state. It is a matter of life and death. A road either to safety or ruin. Hence it is a subject of inquiry which can on no account be neglected… Know your enemy, know yourself and you can fight a hundred battles without disaster… The supreme act of war is to subdue the enemy without fighting." Arthur D. Little brings together unparalleled experience, talent, creativity and discipline to help clients define, develop and execute strategy in a wide range of sectors and geographies.
The future success of any company - whether it is a large holding company, a subsidiary, a start-up, or a public body - depends on how effectively the organization adjusts to new challenges and continuous change. At Arthur D. Little, we combine our industry expertise and organizational know-how to develop and [...]
It is close to two years since the financial and economic crisis erupted with the dramatic collapse of Lehman Brothers. As our 2009 global survey revealed [...]
After the merger of two European airlines, Arthur D. Little helped the newly formed company to redesign its strategy. Challenge: Following the merger, the next steps were to identify a new strategy, develop a business plan and implement this new strategy for the newly formed company. In this context, the client asked [...]
Today, differentiation from competitors by just delivering a failure-free customer journey across all touch points is not enough anymore. Companies need to take Customer Experience Management (CEx) to the next level and surprise customers with outstanding “wow-effects”. [...]
In the last decade, China has become an essential player in the world’s economic landscape and has been the favored investment target for countless companies located in the mature markets. Although China has been a driver of economic success for most of these companies, [...]