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Strategy & Organization, Consumer Goods September 2006

Making New Product Launch Decisions in an Uncertain Environment

Making new product launch decisions in an uncertain environment

Making new product launch decisions, such as where and in which sequence, is becoming ever trickier, as the environment into which the product will be launched changes constantly. In this article, using a new medicine as a case example, the authors examine the problem and offer a pragmatic and effective solution. [...]

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Strategy & Organization June 2006

"Knowledge is the only Resource that Increases through Use"

Snapshots from a selection of Prism articles

As Arthur D. Little celebrates its 120th anniversary we reprint snapshots from a selection of Prism articles from the 1990s to see how the concepts and thoughts presented back then fare in today’s light. [...]

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