Heading for New Shores

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Strategy & Organization, Consumer Goods July 2014

Heading for New Shores

A pragmatic approach for the strategic assessment of foreign markets

The decision to enter new markets requires a comprehensive assessment of market structures, customer demands, local competitors and potential business partners along the value chain. One of the major obstacles in the way of companies entering foreign markets, especially emerging growth markets, is lack of appropriate and reliable market intelligence. [...]

The Headquarters Redesign

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Strategy & Organization April 2014

The Headquarters Redesign

A New Paradigm for Corporate Governance in Turbulent Times

For a long time, steering a corporation from its head offices was like a long-distance drive on a straight and broad highway: a smooth and comfortable ride – no sharp turns, constant speed and high reliability. For most corporations, the global economic crisis in 2009 changed this driving mode to “off-road”. Today we frequently need radical turns to steer the corporation in the right direction. The role and effectiveness of a corporate headquarters become more important to mastering megatrends as well as industry specific changes. This development affects whole industries. [...]

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