Strategy & Organization, Technology & Innovation Management September 2017

Dynamic innovation strategy

How to develop a strategy for innovation in the fast- moving digital world

Dynamic innovation strategy

Dynamic innovation strategy

Having a clear strategy for innovation seems like an obvious priority for any large company. However, the classical "top-down" analytical approach, which starts with business objectives and cascades down perfectly through to a series of narrowly defined innovation projects, is seen by many as too rigid for the post- digital "lean start-up" world.

So has innovation strategy had its day? Should companies instead just focus on capturing new opportunities and working with start-ups? In this article we argue that there is still a place for innovation strategy, provided that it incorporates the right features to keep it dynamic.

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