Mobile applications are having an increasing and significant impact in the workplace. More and more organisations clearly see the value they can bring - whether increasing sales, improving productivity or delivering customer and employee satisfaction - and use is increasing.
The mobile application landscape is diverse, with applications aimed at a variety of end-user types and ranging from relatively standard “horizontal” solutions through to highly-specialised applications that serve a specific industry need. While it is only relatively recently that some sectors have begun to explore the benefits of “vertical” applications tailored to their specific industry, there are already some exciting success stories from early adopters.
In this white paper, completed over the course of a one-year long engagement on behalf of one of our clients – Orange Business Services – we examine the benefits and challenges associated with some of these emerging mobile applications, specifically exploring vertical applications in eight key industries (healthcare, transport, manufacturing, construction, retail, finance & insurance, public sector, professional services). We describe the drivers and rationale for their adoption, the processes they support, the benefits they deliver and how they are being developed and deployed. We also explore the similarities and differences in how various industries approach and leverage mobile vertical applications.
This report draws upon insights from over 60 organisations across Europe, whose contribution we would like to acknowledge and several of whose successes with mobile vertical applications are profiled in detail in this report.