Travel & Transportation, Strategy & Organization May 2016

Airport Parking

How to maximize customer experience and value creation from airport parking activities

Airport Parking

Airport Parking

Airport parking activities are an important contributor to the commercial revenue streams of airports. Airports must therefore offer attractive portfolios of parking products at the right prices to contribute to the overall experience of the airport passenger.

However, many airports lack clear strategies and do not perform regular reviews of their parking activities to match current parking capacity and offerings with future growth in passenger traffic and changes in customer needs and behavior. This jeopardizes customer satisfaction and undermines value that could be created from the parking activities.

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