Strategy & Organization November 2012

Why invest in China now?

The path to success in the fast growing market

Why invest in China now?

Why invest in China now?

In the last decade, China has become an essential player in the world’s economic landscape and has been the favored investment target for countless companies located in the mature markets. Although China has been a driver of economic success for most of these companies,

in the last few years the world economy has changed fundamentally and has been drastically reshaped by several crises. In its recent study, Arthur D. Little conducted a survey in order to answer the question “Why invest in China now?” and identified and analyzed the key trends and success factors in terms of investments in China.

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