Transport operators across the globe implement mobile ticketing services to increase customer convenience, handle ever increasing passenger numbers and operational efficiency. Airlines continue to be a front-runner, followed by municipal mass-transit commuter systems and railway operators. While new mobile ticketing applications, including NFC (Near-Field Communication), provide the opportunity for better ease-of-use, implementation is very complex. Numerous partners have to agree on a suitable solution in spite of competing for the “driver seat”.
Transport operators, manufacturers (SIM-cards, chipsets, smartphones), public and private owners and telecom operators / system integrators face tough decisions in spite of uncertain business cases and already existing complex ticketing application landscapes (paper, online, 2D-Barcode mobile ticketing services etc.).
Arthur D. Little’s viewpoint “Riding the mobile ticketing wave” highlights key opportunities and challenges that players in the converging telecom, IT and transport operator industries face.