Strategy & Organization December 2008

The BRIC Battle

Winning the Global Race for the Emerging Middle Segment

The BRIC Battle

The BRIC Battle

With global economists predicting the emerging BRIC markets will remain the key source for growth in the crisis, a new study explains that mature market multinationals must re-evaluate their outmoded globalisation philosophies or risk losing out to a new generation of ambitious, fast growing emerging market companies.

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