Financial Services April 2009

Banking on the go

Identifying and capturing value in mobile banking

Banking on the go

Banking on the go

As some banks begin to exploit the mobile phone to offer customers services characterised by a previously unimaginable level of accessibility, convenience and personalisation, a profound transition in the relationship between people and their finances is underway. This paper looks at how banks can convert this opportunity into value for their customers and shareholders.

Search by keyword

Article Toolbar

Navigation« previous article|next article »

RecommendFacebook|Twitter|LinkedIn

Download PDF , 337 KB

| |Bookmark Arthur D. Little