Automotive May 2010

Winning on the E-mobility Playing Field

How to avoid a "red" business case for "green" vehicles

Winning on the E-mobility Playing Field

Winning on the E-mobility Playing Field

In the middle of the current automotive crisis, everyone seems to be electrified. Most OEMs are investing significantly in developing e-technology and governments across the globe are rolling out plans to subsidise e-mobility. At the same time, the development of adequate business models is receiving little attention. As OEMs, utilities, infrastructure, leasing companies and service providers compete for the mobility budgets of the consumers, they all face a key question – which business models are viable on this new e-mobility playing field?

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