Financial Services November 2010

@Banks: Stay Tuned With Your Customers

How Smart Financial Institutions Exploit the Communication Advantage

@Banks: Stay Tuned With Your Customers

@Banks: Stay Tuned With Your Customers

Considering the turmoil that has hit financial institutions' profitability and reputation in the last years, and combining this with the global attention on strengthening regulations and more severe capital requirements, banks need to capture new competitive advantages.

Two main ways could be undertaken: differentiate and renew value proposition with innovative services and products and make customers and their needs the focal point of the business model.

Banks can effectively achieve these challenging targets implementing an innovative communication model that makes them focused on a new and simplified relationship to enhance customer experience and magnetize new prospects.

This results in more effective cross-selling and up-selling strategies (+15%) ensuring also an improved retention rate.

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