Despite strong industry growth, the past few years have been challenging ones for the wind industry. A combination of slowdowns in some of the major markets, production overcapacity, reduced subsidies and the financial crisis caused margins to be depressed and a number of businesses to run into difficulty. However, the last couple of years have seen a turnaround by some of the major players, as new technologies have expanded the range of market opportunities and new business approaches have strengthened financial performance. In this article, a guest feature written by Robin Francis at Arthur D. Little, Robin reviews the current state of the industry, examines the strategies major players have used to strengthen their positions, and draws some lessons regarding key factors for success.