1 min read •

Innovation: What’s New?

Arthur D. Little’s latest report entitled ‘The New Face of Innovation’ identifies five new advances in the innovation practice: adoption of design thinking, the Tsunami of co-creation, strategically choosing to capture value rather than creating it, closer value-chain collaboration leading to faster innovation and inclusive probing of uncertain futures via lead users.

1 min read •

Innovation: What’s New?

Arthur D. Little’s latest report entitled ‘The New Face of Innovation’ identifies five new advances in the innovation practice: adoption of design thinking, the Tsunami of co-creation, strategically choosing to capture value rather than creating it, closer value-chain collaboration leading to faster innovation and inclusive probing of uncertain futures via lead users.