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Low Income Consumers:How to Profit from the BiggestWorld

With growth opportunities becoming scarcer by the day in so-called developed countries, many globally active companies are wondering how to explore growth in low income regions. But the hitherto common model of simply trying to sell older models doesn’t work, as consumers in these areas have...
Consumer goods & retail, Strategy

Smart Growth at Heineken - Managing a Global Brand for

Heineken was among the first beer brands with a truly global reach, and in recent years the company has followed a very successful growth path. Anthony Ruys outlines Heineken's smart growth strategy. It is all about managing a global brand for local relevance in a responsible way.
Consumer goods & retail, Strategy

Product Alignment: The Key Driver of Profit and Growth

Why do some companies manage to move into high-end segments while others blunder? And why do some do extremely well at the bottom end of the market? The answer lies in product alignment, the key to keeping in close contact with your markets.
Consumer goods & retail, Strategy

Innovation at Tetra Pak - Managing the Paradox of

Tetra Pak is famous for its innovative corporate culture. The company has consistently introduced new products and technologies to the world markets. Nick Shreiber, President and Chief Executive Officer of Tetra Pak manages the topic.
Consumer goods & retail, Strategy

The Big Picture: An Overview of Electronic Commerce

The emergence of the Internet has given rise to four major application families: cyber communities, digital households, digital workplaces, and electronic commerce. Of these applications, electronic commerce has grown fastest. It is now poised to have an immediate and transformative impact on how...
Consumer goods & retail, Strategy, Technology & innovation management, Information management

How Electronic Commerce Is Transforming Business Processes

It wasn't too long ago that the idea of a company outsourcing its data processing was considered a revolutionary stroke of genius. Outsourcing allowed the company not only to cut costs and prune assets, but to rent time on its own applications. In the world of Internet–based computing, this...
Consumer goods & retail, Strategy, Technology & innovation management

Tracking Electronic Commerce: Signals of Change

While virtually all businesses today seem to have their own Web sites, most businesses have yet to become deeply involved in electronic commerce (EC): 80 percent of EC is conducted by the top 25 suppliers on the Internet. As the CEO of a large publishing house has said, "Once you can tell the...
Consumer goods & retail, Telecommunications, Information technology, Media & Electronics (TIME)

How Electronic Commerce Is Reshaping Industry Structures

Across the business landscape, individual companies and whole industries are reeling from the impact of unprecedented change brought about by electronic commerce (EC). Major new competitors have come out of nowhere, fueled by access to seemingly limitless capital. Previously unknown Davids are...
Consumer goods & retail, Telecommunications, Information technology, Media & Electronics (TIME), Strategy

Partnering for Effective Product Development: Lessons for

When David slays Goliath in business today, it doesn't necessarily make the headlines. Small manufacturing companies such as Nucor, in steel, or Gateway 2000, in personal computers, now regularly compete and win against the giants. Yet unlike the biblical David, who met his antagonist in single...
Consumer goods & retail, Strategy

Creating Customer-Oriented Companies

If you had invested in an index mutual fund pegged to the Standard & Poors 500 at the beginning of 1990, you'd have done very well. But if you had invested in a fund consisting of companies that excel at customer management, your investment would have outperformed the Standard & Poors 500...
Consumer goods & retail, Strategy