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Consumer goods & retail

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Technology's Proliferating Role in Creating Customer

One of the toughest challenges companies face is identifying and successfully commercialising valuable new products and services for existing and target customers. Many leading companies are addressing this challenge by deploying technologies across – and beyond – their organisations that allow...
Consumer goods & retail, Strategy, Information management

The Art of Conversation: Dialogue Marketing and the

Think of the last time you needed to buy a new car or an expensive major appliance. If you relied on previous experience or suggestions from others, your task was easy. But if you weren't planning the purchase and needed a little convincing, or if you had no idea what you wanted to buy or from whom...
Consumer goods & retail, Strategy