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Smart Growth at Heineken - Managing a Global Brand for Local Relevance.

Heineken was among the first beer brands with a truly global reach, and in recent years the company has followed a very successful growth path. Anthony Ruys outlines Heineken's smart growth strategy. It is all about managing a global brand for local relevance in a responsible way.
Consumer goods & retail, Strategy

Co-Innovation: Capturing the Innovation Premium for Growth

Companies are scrambling to find new and innovative products to enrich their customers' lives. Old inward-looking concepts of innovation no longer go far enough. Teaming up with external innovators offers new paths to outstanding product and process developments.
Strategy, Technology & innovation management

The Business Case for Corporate Responsibility

Traditional thinking has it that corporate social responsibility doesn't help a company's bottom line. The truth is that not only can actively pursuing a policy of social responsibility cost a company nothing, but it can actually provide a boost for business.
Strategy, Sustainability

Product Alignment: The Key Driver of Profit and Growth

Why do some companies manage to move into high-end segments while others blunder? And why do some do extremely well at the bottom end of the market? The answer lies in product alignment, the key to keeping in close contact with your markets.
Consumer goods & retail, Strategy

Honesty Cannot Be Learned: Interview with Anthony Burgmans, CEO of Unilever

In an exclusive interview in his Rotterdam office Burgmans gave us his views on growth, genetically modified food, and how to deal with the repercussions of globalisation.
Strategy

Smart Growth: A Road Map for Executives

With the global economy on the mend, companies are once again looking for growth. But this time, instead of growth at all costs, they want smart growth - the only way to really improve the bottom line. We lay out the 10 questions a company must answer to find out if it's heading in the right...
Strategy

Managing Complexity: How to Turn a Problem into a Strength

Companies are ever striving for profitability. And in doing so try to reduce the complexity they have been building up during the last years. The crucial question though is how to go about it. Apostolatos, Olovsson, Kotlik and Keizers discuss the various types of complexity and offer three basic...
Strategy

Making M-Payment Work: A Challenge for all Players

The arrival of the first revenue figures in m-payment ended the hype about it. The overly optimistic forecasts have remained just those: forecasts. So where does the market go from here? Taga and Karlsson took a closer look at the present state of the market and the challenges mobile operators,...
Telecommunications, Information technology, Media & Electronics (TIME), Strategy

Go East: How to Make it in China

China is the new "New Economy". The rate of expansion may have slowed after years of double- digit growth, but the IMF's forecast for growth in 2005 is still 7.5 percent – a figure that developed countries can only dream of. And there is still room for optimism. But what does China mean for...
Strategy

Global Headquarters on the Move: From Administrators to Facilitators

The national behemoth of a corporation is dead. Long live the transnational corporation with headquarters that basically pull the strings of multiple operations in various countries. In the last couple of years many companies have found that moving parts or even the entire headquarters to a better...
Strategy