Product Juggernauts
How Companies Mobilise to Generate a Stream of Market Winners
According to the authors, how fast and how often a company can develop new products can determine whether or not it survives. Nayak and Deschamps integrate activities in R&D, strategy, product development, and marketing to form a comprehensive view of the product creation process that leads to value creation for three stakeholder groups--employees, customers, and owners. They first identify seven "core competencies" of a world-class product creation process: understanding customers, developing a product strategy and portfolio, using a disciplined development process, incorporating concepts of program management, encouraging effective teamwork, marshalling resources, and facilitating the process. The book concludes by showing managers how to mobilize for large-scale and continuous organizational change and improvement.
1 INTRODUCTION
- RETHINKING: A Look at the High Performance Business Model
- PRODUCT JUGGERNAUTS: Beyond the Cost/Quality Tradeoff
2 CORE COMPETENCIES
- FOMENTING A CUSTOMER OBSESSION: Winning through Products - The Rubbermaid Formula
- DEVISING A BLOD GAME PLAN: Canon's Copier Breakthrough
- IMPLEMENTING A WORLD-CLASS PROCESS: From R&D to Product - The Toshiba Way
- EMPOWERING PROGRAM MANAGERS: Fathering a New Sports Car at Honda
- FORGING COMMITTED TEAMS: A Team at Work at Ford
- MARSHALING THE RESSOURCES: Line Up People, Facilities, Information, and Suppliers
- SPEEDING UP PRODUCT CREATION: Developing a New Philips Television in Half the Time
3 MAKING IT WORK IN YOUR COMPANY
- REALIGING THE ORGANIZATION: Managing through Processes
- MOBILIZING FOR CONTINUOUS IMPROVEMENT: Creating the High Performance Business
Jean-Philippe Deschamps, P.Ranganath Nayak