Startup collaboration as the future of innovation?
Corp-Up (defined as Corporate – StartUp Collaboration) has become an important ingredient for innovative companies. Just recently Telefonica’s Wayra, undoubtedly one of the global pioneers in startup collaboration, shifted its global approach to business collaboration with startups.
Corp-Up typically shows three key benefits:
- Larger impact trough business collaborations: Combining scale with technology to achieve “something bigger” jointly
- Shorter time-to-impact: Enabled by a clear understanding of own pain points/ opportunities identification and validation of and matching with the right startup collaboration partners
- Lower risk: No need for large investment rounds or setting up of resource-intensive accelerator programs, but agile validation, proof-of-concept execution, followed by joint scaling of the collab