This article about the potential of the Gulf region to adopt solar energy is based on Arthur D. Little’s report, “GCC Solar Energy: Turning Plans into Reality.” The region has the means, particularly all-day sunshine, to harness solar energy, but it has a long way to go, according to the article. Countries across the Gulf region, particularly Saudi Arabia, have announced big plans to tap solar energy, but few of these plans have come to fruition. The report authors say the region needs government backing, clear roles between players, well-defined policy initiatives, and strong R&D efforts to move the plans into reality.