1 min read •
Crazy - but with a method
The recession doesn't stop the gulf airlines from their expansion plans. A new study by Arthur D. Little identified that one reason is that their operating costs are 30 percent lower than the European market leaders'. There are multiple causes for this: wages are lower, fleets are newer and more energy efficient and they source out catering and other services. But they do spend more money on marketing than their competitors.
The recession doesn't stop the gulf airlines from their expansion plans. A new study by Arthur D. Little identified that one reason is that their operating costs are 30 percent lower than the European market leaders'. There are multiple causes for this: wages are lower, fleets are newer and more energy efficient and they source out catering and other services. But they do spend more money on marketing than their competitors.