Although Fujitsu reached headlines in April after announcing a plan to invest up to £2 billion to lay fibre to five million homes in rural areas of the UK; operators continue to question the current need to invest in largescale fibre-to-the-home (FTTH).  Analysis shows that consumers are moving away from broadband usage to mobile usage. A report released by Arthur D. Little and Exane BNP Paribas, ‘Superfast broadband: catch up if you can’ explains how operators face a challenge raising demand for fibre services. “There is no clear demand for faster Internet access and superfast broadband does not come with a specific killer app.”