Taking into account environmental issues is no longer an option for companies, who need to adapt their operations immediately. Web 2.0 and mobile solutions will facilitate this task. "Thanks to new technologies", explains Davide Vassallo, Director S&R at Arthur D. Little," industrial companies will be able to develop a business model more focused on services than on products. However, envisaging a change only based on technology will not be sufficient: a strong and committed leadership capable of involving all staff will be the key driver of change."