Pharmaceutical companies are looking into the next paradigm to deliver the promise of new treatments and build superior competitive advantage. With the emergence of data analytics solutions, the transformation from reactive to predictive supply chain brings the potential for a superior patient-and-caregiver experience. However, gaining confidence and know-how in the new predictive models is a prerequisite to the major capability-building effort required. To enable such models, companies need to develop advanced analytical models along with the ability to understand the causes and effects that will make their predictions successful. In this article, Marc Herlant, Partner at Arthur D. Little, discusses the intelligent supply chain, a development based on these data analytics technologies.