1 min read • Healthcare & life sciences
Let’s Get Digital
This article, based on Arthur D. Little’s recent study, “Principles of Winning Digital Strategies”, emphasizes value to the end patient as the key to success in digital health as this phenomenon increases its influence in the pharmaceutical industry between now and 2020. It advises companies to make linking the patient, physician, payer, healthcare provider, and supplier to facilitate communication as the main vehicle to improving the patient’s care. The article goes on to detail eight principles for companies in the pharmaceutical space to consider as they build their digital strategies.
This article, based on Arthur D. Little’s recent study, “Principles of Winning Digital Strategies”, emphasizes value to the end patient as the key to success in digital health as this phenomenon increases its influence in the pharmaceutical industry between now and 2020. It advises companies to make linking the patient, physician, payer, healthcare provider, and supplier to facilitate communication as the main vehicle to improving the patient’s care. The article goes on to detail eight principles for companies in the pharmaceutical space to consider as they build their digital strategies.
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