Despite the crisis of the Euro and fears from the looming recession, the online-advertising industry continues to celebrate. In Germany alone, it is estimated EUR 3.5 billion has been spent in 2011 for advertising on the internet. This is a growth rate of 16 per cent. The growth will be further ramped up by the trend for more mobile devices like smartphones and tablet computers. This is the finding of a current Arthur D. Little-analysis which includes input from around 200 media experts. Moreover, 80% of respondents expect the convergence of TV and the Internet.