Titanic: Landing in Sight
Source: Die Presse
From: Austria

Arthur D. Little, an international consultant, invited sixteen University Students from different ourses to a two day strategy workshop. The Challenge: to find and present a Growth Strategy for the Austrian based List Company that specializes in yacht interiors. The title refers to the different scenarios, with  “Titanic“ meaning an ongoing crisis, and “land in sight“ standing for a fresh rise of economic power.