Two-fisted economizer win
Germany
Source: Handelsblatt
From: Germany

Every two years Hoeselbarth-Lay index ranks German consulting companies in terms of reputation and the public awareness it reaches. It also deals with the question of how far these houses improve the bottom line of their clients. This year McKinsey again ranked number one as the consultancy with the most renowned brand. ADL ranked fifth in terms of public awareness of its brand.