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1 min read • Strategy
Back to basics - again
Five years ago, after the bursting of the previous stock market bubble, the Prism article "Back to Basics" took a close look at the rules of the game followed by companies that have achieved long-term success. In this article the authors take a second look at the companies they analysed back then - and draw some fresh conclusions about how long-term commercial success is built.
Five years ago, after the bursting of the previous stock market bubble, the Prism article "Back to Basics" took a close look at the rules of the game followed by companies that have achieved long-term success. In this article the authors take a second look at the companies they analysed back then - and draw some fresh conclusions about how long-term commercial success is built.
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