The Chameleon Innovator
Issue 1, 2006
Strategy, Technology & innovation management

The innovation process still brings out confusion and frustration in many executives. Any escape from this quandary should start with abandoning the model of fractional innovation and embracing the chameleon innovator model. In this article, the author describes the three tyrannies a company needs to overthrow to become a chameleon innovator: the customer's voice, core competencies and best practices.