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A Conversation Driving Culture Change at Samsung Semiconductor

Samsung Electronics Co. Ltd., since its foundation in 1969, has developed a broad range of electronics and related items from semiconductors and finished home appliances to telecommunications hardware and multimedia products. A listed company on the Korean Stock Exchange, Samsung Electronics' sales reached US$20 billion in 1996.

Samsung Electronics Co. Ltd., since its foundation in 1969, has developed a broad range of electronics and related items from semiconductors and finished home appliances to telecommunications hardware and multimedia products. A listed company on the Korean Stock Exchange, Samsung Electronics' sales reached US$20 billion in 1996.