The Creativity Era – a new paradigm for business
by Rick Eagar, Michael Kolk, Daniel Roos, Eric Kirstetter
Issue 2, 2013
Technology & innovation management

The new economic environment combines hypercompetition, faster product lifecycles and more empowered consumers to change the rules of the game for companies wanting to succeed. To meet these challenges a new paradigm for business is emerging – the age where creativity wins. In this article the authors explore the success factors needed to thrive in the new Creativity Era.