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Tue, 05/21/2013 - 13:53

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Getting a better return on your innovation investment

Most executives need no convincing that investing in innovation is a good thing, but there is little empirical evidence about what really works in terms of managing the process. Arthur D. Little’s 8th Global Innovation Survey provides some answers, with a thorough analysis of more than 70 different innovation management elements. Here the authors present some of the highlights, together with practical, real-world reflections from five senior executives from among the world’s leading companies.

Getting a better return on your innovation investment

Most executives need no convincing that investing in innovation is a good thing, but there is little empirical evidence about what really works in terms of managing the process. Arthur D. Little’s 8th Global Innovation Survey provides some answers, with a thorough analysis of more than 70 different innovation management elements. Here the authors present some of the highlights, together with practical, real-world reflections from five senior executives from among the world’s leading companies.