Getting a Return on Your Information Technology Investment
Issue 1, 1993

One of the most vexing challenges senior executives face is getting an attractive return on their information technology investments. They already recognize that information technology can fundamentally change their businesses - redefining their economic structures, product values, and customer/supplier relationships. Increasingly, leading corporations are mentioning information technology in their vision statements. A key element in Coca-Cola's recent vision statement, for example, was "construction of leading information systems."