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1 min read • Strategy
Go East: How to Make it in China
China is the new "New Economy". The rate of expansion may have slowed after years of double- digit growth, but the IMF's forecast for growth in 2005 is still 7.5 percent – a figure that developed countries can only dream of. And there is still room for optimism. But what does China mean for business? In spring 2004 Arthur D. Little conducted a survey asking CEOs how they see their chances in China, looking particularly at the impact on multinational corporations. In this article Gerhard and Lau present the key findings and suggest how companies should respond.
China is the new "New Economy". The rate of expansion may have slowed after years of double- digit growth, but the IMF's forecast for growth in 2005 is still 7.5 percent – a figure that developed countries can only dream of. And there is still room for optimism. But what does China mean for business? In spring 2004 Arthur D. Little conducted a survey asking CEOs how they see their chances in China, looking particularly at the impact on multinational corporations. In this article Gerhard and Lau present the key findings and suggest how companies should respond.
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