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Product and Technology Management: Learning to Juggle in the Age of Paradox

The leading–edge R...

Leveraging Customer Value

At the invitation of Arthur D. Little, Inc., executives from a number of leading companies met earlier this year to discuss state–of–the–art advances in one key area of growth: leveraging customer value (LCV). LCV is the set of activities by which companies select, attract, and retain profitable...

Information Management

If you believe the pundits and the business theorists, we live and work in the Information Age. Our companies are populated by an intriguing new species called the "knowledge worker." And our organization charts are being ripped apart in the name of reengineering – an information–technology–driven...

Managing Transformational Change

The pace of change is faster than ever before – and accelerating. While new technologies transform the ways people work and the ways businesses operate, new markets, with enormous potential, are opening up in Asia, Eastern Europe, and Latin America. Unforeseen competition – from different countries...

Recreating the Argentine National Oil Company: A Paradigm for Privatisation

As has been widely documented, Argentina is in the process of dramatic change from a centrally controlled economy with protected markets to a competitive economy with open markets. The pace of change and its evident success testifies to the leadership of President Carlos Menem, who took power in...

Managing the Marketing/R&D Interface

Many CEOs, looking at the considerable resources their companies invest in R...

Viewpoint Hitchhiking on the Information Superhighway

There is some uncertainty about who first coined the phrase, "the information superhighway." U.S. Vice President Al Gore takes credit for coming up with this felicitous phrasemaking as early as 1978. In the car–crazy U.S. culture, the metaphor quickly occasioned a deluge of clever wordplay. Miles...

Managing Technology on a Global/Local Basis for Optimal Synergy

Over the last decade, many large organizations have faced the challenge of intensifying international competition – within, their own domestic markets, across continents, and even worldwide. As their competition has become global, so too has their manufacturing, as they have tried to reap the twin...

Redesigning the Multinational to Compete Across Europe

One of the frustrations for European consumers is that they pay more than their U.S. counterparts across a whole range of goods and services. A computer that sells for $1,000 in New York may cost £1,000 in the United Kingdom. Compact discs, $12 or less in the United States, typically cost £12 or...

Integrated Product Definition: Using QFD for the Business of Product Development

Quality function deployment (QFD) techniques have long been recognized as a potentially invaluable tool in successful product development. QFD techniques provide a systematic methodology for translating market opportunities and customer needs into clear product specifications that engineers and...