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Measuring the Payoff From Improved Customer Service

In recent years, we have often been approached by senior executives with questions along the following lines: "I hear all this hype about providing better customer service as part of my Total Quality Management program, and it sounds intriguing, but the thing is, how do I justify investing in it? I...

European Environmental Trends in the 1990s

Companies worldwide would do well to take note of environmental trends now developing in Europe. For a number of reasons, including high population densities, scarce natural resources, and early environmental degradation caused by the industrial revolution, Europeans are highly sensitized to...

Viewpoint Evolving the Strategy at Ford

Of the more than 40 years I have spent with Ford Motor Company all over the world, the last 10 have been the most exciting. The decade of the 1980s brought a massive cultural change at Ford. Our quality strategy steadily evolved from an early emphasis on reducing "things gone wrong" to the...

Packaging: Meeting the Environmental Challenge

Packaging is the ultimate symbol of the 20th century's consumer culture. It protects what we buy and raises our standard of living. In developing countries, 30 to 50 percent of food shipments are spoiled because of inadequate packaging and distribution systems. In developed countries with more...

Third-Generation R&D Management

In the decades ahead, competition will grow increasingly international and will focus increasingly on technological strengths. Financial and physical resources, work skills, and technology are highly mobile. The firms that succeed in global competition will be those that employ technology to...

The Vision of the Integrated Enterprise

The time is the mid-1990s. After a long business dinner with your field service managers, you are crawling down the interstate highway (traffic hasn't improved over the past five years!). Your car phone rings and its display shows that one of your company's most important customers in Japan is on...

The Inevitability of Managed Trade

Pose the question to any audience, "How many here favor free trade and how many support protectionism or managed trade?" Inevitably, an overwhelming majority of hands are raised for free trade.

Technology Intelligence: A Powerful Tool for Competitive Advantage

Among the many management and planning tools that are available to help companies identify, develop, and implement technology, one is often overlooked or underutilized: technology intelligence. Technology intelligence - a special form of competitive intelligence - can significantly reduce risk and...

Europe 1992: Issues and Opportunities

During the whole postwar period, Western Europe has been moving in fits and starts toward more intimate forms of economic cohesion that transcend the traditional relationships between individual nation states. Some visionaries have even promulgated ideas of eventual political union.

Beyond the Quality Revolution: Linking Quality to Corporate Strategy

Victor Hugo once wrote that "there is nothing like dream to create the future," and history supports his claim. Hugo's own countryman and contemporary, Jules Verne, imagined a time when rockets might carry passengers bound for the moon. Centuries earlier, Leonardo da Vinci sketched a helicopter...