The Innovation High Ground:How Leading Companies are UsingSustainability-Driven Innovation
Issue 1, 2005
Strategy, Technology & innovation management

In 1999, Arthur D. Little linked up with the World Business Council for Sustainable Development (WBCSD) to investigate how 80 companies were integrating sustainable development into their approach to innovation management, and to learn about the opportunities and barriers they were experiencing. The overall conclusion at the time was that companies were "part way there", but there was still a long way to go. Five years on, we set out to find out what had changed.