Low Income Consumers:How to Profit from the BiggestWorld Market of the Future
Issue 1, 2006
Consumer goods & retail, Strategy

With growth opportunities becoming scarcer by the day in so-called developed countries, many globally active companies are wondering how to explore growth in low income regions. But the hitherto common model of simply trying to sell older models doesn’t work, as consumers in these areas have different needs. In this article, the authors explore what companies can do to seize the huge opportunities in these immense and promising markets.