Managing integrity and innovation for sustainable performance
by Justin Keeble, Richard Clarke, David Lyon, Chris Keeble
Issue 2, 2007
Technology & innovation management, Sustainability

Linking sustainability, innovation and integrity is a key to creating a successful company. This article examines why putting "integrity + innovation" into practice creates value, takes a close look at how the best-performing companies create sustainable solutions with integrity and innovation, and shows how other companies can learn from the leaders.