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1 min read •

Managing the Marketing/R&D Interface

Many CEOs, looking at the considerable resources their companies invest in R&D, can't help wondering whether they are getting commensurate revenue growth. Hence the popular complaint: "I suspect that half my R&D investment is wasted, but I don't know which half...." Many also feel disappointed with their firms' failure to produce true innovations, as opposed to product line extensions.

1 min read •

Managing the Marketing/R&D Interface

Many CEOs, looking at the considerable resources their companies invest in R&D, can't help wondering whether they are getting commensurate revenue growth. Hence the popular complaint: "I suspect that half my R&D investment is wasted, but I don't know which half...." Many also feel disappointed with their firms' failure to produce true innovations, as opposed to product line extensions.